Average Order Lookup
Shipping Notification Open Rate
Repeat Sales from Tracking Page
Luxe Cosmetics was founded in 2022 in response to a gap in the beauty industry for natural, simple, and easy-care eyelashes and eyebrows products. The founders wanted to produce dermatologically-tested beauty products that would help women have the perfect brows and lashes without the mental and physical health repercussions of ordinary beauty supplies. Luxe Cosmetics's products are 100% vegan and cruelty-free and last for up to eight weeks with a single hassle-free application that guarantees instant beauty.
Brand: Luxe Cosmetics
Platform: Shopify Plus
Year Founded: 2022
Usage: Since March 2023
After Luxe Cosmetics's launch in October 2022, word about the effectiveness of its easy-to-use products spread fast among beauty enthusiasts online. By the start of 2023, the company was averaging some of its highest paid traffic volumes since its founding. While its eyelash and eyebrow care products won the hearts of customers, the blurry shipping process was the cause of much agony and distrust. The lack of an elaborate method for tracking orders was glaring evidence of things needing change.
The formulation of Luxe Cosmetics products was on point, with dermatologically tested and proven results that many customers admitted worked for them. However, what didn't work was the order tracking process once these beauty lovers had placed their orders.
The brand lacked an order-tracking solution to update customers on the status of their orders, a phenomenon that created a lot of anxiety. With Luxe Cosmetics' shipping time across the USA, UK, and Canada could last 7 - 9 business days, leaving the customers in the dark on the progress of their packages only served to tarnish the good reputation that it was already gaining in the health and beauty industry.
For Luxe Cosmetics to continue its upward trajectory and capture more customers with its natural products, it needed an order-tracking solution to deliver real-time shipment notifications for each customer who ordered from its online store.
Once the need for an order-tracking solution was established, the Luxe Cosmetics team wasted no time getting down to work reviewing customer feedback and coming up with a list of features they wanted in a tracking app. The priority was to ensure customers could get information on their packages' journeys at any time, ensuring full visibility.
The Luxe Cosmetics team agreed that for an order tracking app to fit their business and help transform the tracking experience, it needed to have the following features:
In March 2023, after testing numerous tracking apps, Luxe Cosmetics settled on ParcelPanel as the tracking app of choice to help the company offer an easy order-tracking experience and keep customers updated on their shipments. The decision to go for this solution was largely because of the following features the ParcelPanel Order Tracking app has.
Yana Efremova, Manager at Luxe Cosmetics, shared, "The number of times customers checked their orders on the tracking page reached 6x within a short time of using ParcelPanel. Meanwhile, we also managed to generate 27% repeat sales from this new channel."
"We hoped to engage our customers more during the order tracking process, but we did not anticipate a 74% open rate for the shipping notifications we sent. ParcelPanel exceeded our expectations," added Yana Efremova, Manager at Luxe Cosmetics.
The results achieved by Luxe Cosmetics after implementing ParcelPanel were as detailed below.
"Looking at the positive changes and remarkable results achieved on our US store after implementing ParcelPanel, we decided to deploy this tracking app across our other ten stores," explained Yana Efremova, Manager at Luxe Cosmetics.
Luxe Cosmetics is quickly becoming the preferred eyelash and eyebrows cosmetics brand for women worldwide. To provide its customers with an exceptional post-purchase experience, the company has implemented ParcelPanel in all its ten stores, from the US to Australian and European digital outlets.