Our Mission

Make post-purchase simple

Merchants are intimidated by post-purchase, even if they understand its importance, they often struggle to do it right. We believe that the future of eCommerce will become increasingly simplified, and we exist to make post-purchase work like a charm.

Build something great

ParcelWILL (formerly ParcelPanel) - The #1 Tracking & Returns & Protection SaaS solution in Shopify & WooCommerce

2019

Founded

Employees

Happy customers

5-star reviews

Core values

Values ingrained in our DNA from day one.

Customer first

We prioritize our customers in every decision and action. Their needs, satisfaction, and success are at the forefront of everything we do. We are dedicated to understanding, serving, and exceeding their expectations.

Keep it simple

We believe in simplicity as a guiding principle. We strive to make our products, processes, and interactions straightforward and user-friendly. We avoid unnecessary complexity and aim for clarity and ease of use in all aspects of our work.

Efficiently doing the right things

We are committed to effectiveness and integrity. We ensure that we not only do things right but also do the right things. We value efficiency in achieving our goals while upholding the highest ethical and moral standards. Our actions are guided by a strong sense of responsibility.

Our story

Discover our roots and envision our future.

In 2006

Broc Liu founded a cross-border eCommerce business. To enhance his website and meet the growing business demands, he joined a programming course led by Clooney Wang. Their shared interest quickly forged a close friendship.

In 2014

They collaborated to develop the first eCommerce SaaS product, aiming to empower merchants worldwide. Their unique understanding of merchant needs, as experienced merchants themselves, set them apart. Soon, they achieved a goal of 50,000 daily user views.