Data-Driven Analytics

Grow post-purchase profitability with data-driven analytics

Monitor carrier performance, identify bottlenecks, and track conversion metrics. Make informed decisions that improve operations daily.

Built for Shopify
Built for Shopify
Shopify
5.0
1,928
Analytics dashboard on laptop showing shipment data with profit increase chart
Trusted by 50,000+ Shopify DTC brands
Ka'Chava
Every Pretty
The Period Company
ATOLEA
XTool
Depology

Turn post-purchase data into measurable business outcomes

Optimize carrier selection

Compare on-time rates and transit speeds by route. Choose carriers based on actual performance data.

Set accurate delivery expectations

Use historical data to calibrate delivery estimates. Customers receive reliable timelines with fewer disappointments.

Drive post-purchase marketing

Track conversion rates for campaigns on tracking pages and shipping notifications. Focus resources on placements that generate revenue.

Find and fix logistics bottlenecks

Identify where packages stall by carrier and route. Fix shipping exceptions before they impact customers.
Woman with phone showing on-time delivery rate chart and carrier comparison interface

Results from merchants using ParcelPanel

Significant improvements from businesses using ParcelPanel analytics.

20%

Carrier selection optimization

Route comparisons help shift volume to better-performing carriers effectively.

13%

EDD accuracy enhancement

Data-calibrated estimates reduce delivery surprises and build customer confidence.

21%

Marketing conversion uplift

Insights guide promotional strategies that increase post-purchase campaign revenue.

35%

Increase in bottleneck identification efficiency

Visual analytics accelerate problem detection and resolution processes significantly.

Insightful analytics that transform data into action

Use analytics to transform raw shipping data into actionable insights for daily decision-making and strategic planning.
Real-time visual analytics dashboard

Real-time visual analytics dashboard

Monitor all shipments and delivery statuses. View fulfillment coverage by carrier, origin, and destination to assess operational health and tracking completeness across your network.
Trend charts, detailed shipment tables, and state-transition reveal delivery performance and exception patterns at each step. These visualizations guide specific workflow improvements and carrier negotiations based on actual performance.
Comprehensive shipments dashboard with performance metrics and carrier details
Delivery efficiency and timeliness analysis

Delivery efficiency and timeliness analysis

Track P85 and average order-to-delivery metrics to measure consistency. Side-by-side carrier comparisons highlight top performers and underperformers for each shipping lane and destination.
Separate processing from transit time to pinpoint delays precisely. This breakdown informs warehouse adjustments, carrier selection changes, and route optimization decisions with quantifiable impact.
Order-to-delivery time analysis with carrier performance comparison charts
Exception monitoring and trend forecasting

Exception monitoring and trend forecasting

Exception-rate trends reveal patterns by season, carrier, and destination. Anticipate capacity needs and adjust carrier agreements before peak periods to maintain service quality.
Drill into specific issues (unclaimed packages, customs delays, damage rates) by carrier and route. Target improvements where they matter most, reducing exception rates systematically.
Delivery exceptions dashboard showing exception rate trends and sub-status breakdown
Customer behavior and conversion analysis

Customer behavior and conversion analysis

Measure tracking page engagement and conversion by placement and product type. Identify which offers and positions generate the highest return on your marketing investment.
Track revenue from shipping notification campaigns by timing and marketing content type. Refine your post-purchase strategy based on actual performance data, increasing incremental sales measurably.
Marketing analytics showing cross-sell revenue growth and conversion order metrics

Make data-driven delivery decisions today

Real-time analytics help you optimize carrier selection, identify bottlenecks faster, and increase post-purchase revenue.

Trusted by 50,000+ Shopify DTC brands

Ever-Pretty
Atolea
Depology
ParcelPanel's customer Ever-Pretty
68%
Drop in WISMO tickets

As Ever‑Pretty scaled globally, long production times created customer anxiety. Without shipment visibility, the support team was swamped with “Where is my order?” and refund-related inquiries.

Ever‑Pretty implemented ParcelPanel's solutions. Customers now track orders and process returns independently while the team uses automation to recover revenue. The result: WISMO tickets dropped 68%, return questions fell 43%, and 54% of refund value was recovered.

Learn more
ParcelPanel's-customer-Ever-Pretty

Real voice from our real customers

Our order tracking software transforms the post-purchase experience. But don't take our word for it – here's what our customers say:

G2 badge: user love us, momentum leader, grid leader, high performer
StarStarStarStarStar
BioBodyBoost
July 4, 2025
United Kingdom

I've been using this tracking app for a while now, and I'm really impressed with the improvements I've seen recently. The features keep getting better, and it's clear the developers are actively working to enhance the experience.

One thing I really appreciate is the customer support — it's fast, responsive, and genuinely helpful whenever I need assistance.

StarStarStarStarStar
Euro Auto Design
August 11, 2025
United States

ParcelPanel is literally the go-to app if you want to an app to give customers accurate real time updates without overpaying. It really did help our business with the seamless integration and the automated e-mails to our customers. Thank you Guys!

StarStarStarStarStar
Ridewave Bikes
July 26, 2025
Australia

ParcelPanel has been a game-changer for our Shopify store! The app is reliable, easy to set up, and provides a seamless tracking experience for our customers. What really stands out is their customer support — fast, friendly, and genuinely helpful! Highly recommend!

Frequently asked questions

How quickly can I start seeing these analytics after implementing ParcelPanel?

You can start seeing basic tracking data immediately after installation and order fulfillment sync. The analytics dashboard begins populating with real-time shipment data as soon as ParcelPanel starts tracking your orders. New users benefit from automatic 30-day order history sync, providing immediate access to existing tracking data for a seamless onboarding experience.

However, for meaningful trend analysis and performance comparisons, you'll want at least 2-4 weeks of data to establish reliable patterns. Historical data helps calibrate delivery estimates and identify consistent bottlenecks across different carriers and routes.

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Which pricing plan includes these advanced analytics features, and what's the cost?

The comprehensive analytics dashboard with carrier performance comparisons, delivery time analysis, and conversion tracking is available on ParcelPanel's Essential plan and above. The Professional plan includes enhanced analytics, CSV & PDF export capabilities, and tracking page analytics.

For enterprise-level businesses requiring custom integrations, the Enterprise plan offers dedicated priority support with customer success management to help optimize your data interpretation and decision-making processes.

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Where does ParcelPanel get all this carrier performance data from to enable these comparisons?

ParcelPanel connects with 1,400+ global carriers to gather real-time shipment data. The analytics are built from your actual order fulfillment data as packages move through the delivery network. The platform tracks each shipment's progress, delivery times, exceptions, and final status to build the performance comparisons and trend analysis you see in the dashboard.

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How granular is the carrier performance data, and can I see performance by specific shipping routes?

ParcelPanel's analytics provide detailed carrier performance breakdowns by specific routes, shipping origins, and destinations, and service types. You can view delivery time distribution, average transit times, and exception rates for each carrier across different shipping lanes.

The dashboard shows P85 (85th percentile) and average delivery times, allowing you to compare carriers not just overall, but for specific origin-destination pairs. This route-specific data helps you make informed carrier selection decisions based on actual performance rather than general reputation.

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