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ParcelPanel vs ParcelLab
How does ParcelPanel compare with parcelLab? What’s the best platform to deliver a good post-purchase experience to shoppers? What is the best alternative to parcelLab? Discover why ParcelPanel is a great competitor to parcelLab.
Overview
While both ParcelPanel and parcelLab are post-purchase experience platforms, ParcelPanel stands out as the go-to choice for Shopify merchants, especially those on Shopify Plus. With its "Built for Shopify" badge, ParcelPanel powers over 50,000 Shopify stores, offering everything from real-time tracking to returns management and shipping protection.
parcelLab operates across various e-commerce platforms, offering real-time tracking, seamless returns, personalized post-purchase journey design, and AI-powered features. The main difference is that ParcelPanel specializes in Shopify integration and is cost-effective for SMBs. While parcelLab uses custom pricing based on client requirements, with no free tier.
What is ParcelPanel?
ParcelPanel started as an order tracking app for Shopify merchants and has grown into a complete post-purchase experience platform. Today, we help DTC brands boost customer loyalty and unlock new revenue, all while simplifying post-purchase operations. With support for 1,400+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, ParcelPanel is trusted by 50,000 merchants. We turn tracking pages and shipping notification emails into branded touchpoints that drive conversions, not dead ends. Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “WISMO?” and “WISMR?” messages mean your support team can focus on delivering better customer experiences. From first click to final delivery and beyond, ParcelPanel powers every step of the post-purchase journey.
What is parclLab?
parcelLab is an excellent post-purchase experience (PPX) platform, committed to helping retail brands create customers for life. It connects with 550+ carriers worldwide to help you solve logistics tracking. You have full control over customer, supply chain, carrier, order, and product data, all through a unified platform designed to elevate the delivery experience and simplify returns. With parcelLab, you can design a branded tracking page and send personalized notifications via email, SMS, and push notifications, creating a tailored journey for every customer. Its AI-powered agents handle repetitive tasks like WISMO inquiries, claim processing, predictive delivery promises, and personalized recommendations, helping you reduce manual work and boost operational efficiency. However, parcelLab’s pricing is not publicly available and tends to be customized based on your needs — you'll need to book a demo to get detailed information.
Discover How ParcelPanel Compares with parcelLab
Here's a complete comparison between ParcelPanel and parcelLab. * Information as of Apr 27 , 2025. Updates welcomed if any discrepancies are found.
ParcelPanel
ParcelLab
General
Standardized Order Statuses
8
8
Carrier Integrations
1400+
550+
Carrier Auto-Detection
Automatic Tracking Information Sync
CSV Import
CSV Export
Dropshipping Mode
Custom Order Status
Shipping Protection
Return Management
Sync return status and operation records to the Shopify backend; one dashboard to manage all returns
Integrates with your OMS and carriers, real-time API order data connection
Returns Status Tracking
Merchant side
Merchant side and shopper side
API & Webhook Access
Branded Tracking Page
Embedded Tracking Page
Order Lookup Widget
Customization
Supports CSS & HTML, with code examples available
Embed via JavaScript with basic customization
Themes
2
1
Product Recommendation
AI-powered, specific collection (Essential plan)
Promotional banners, include your recommendation engine
Estimated Delivery Date
Flexible timeframe setting, advanced settings based on destinations, automatic correction with tracking info from carriers (Essential plan)
Estimated delivery date and display trending late
Custom Shipment Status
Support 3 custom pre-fulfillment statuses
Production and warehouse updates
Pickup Location
Last-Mile Delivery
Last-mile carrier and tracking number on the tracking page
Last-mile carrier status appears in the checkpoint list when available
Shipping Protection Section
Customers can file a claim here
Return Status
Inflight Options for Address or Schedule Changes
Tracking Page Languages
34, English, and support automatic translation based on the customer's language preference
Up to 35 languages localized, 160+ languages supported via instant translation
SEO Title & Description
Tracking Page URL Changes
Tracking Page Variations
Redirect from Shopify Order Status Page
Shipping Notifications
Notification Types
Emails
Emails, SMS, and Push
Delivery Status Triggers
Info received, in transit, out for delivery, delivered, exception, failed attempt
Dispatch/shipping confirmation, out for delivery (today), out for delivery (time window), delay, pickup ready, pickup reminder, failed delivery attempt, delivered
Pre-Built Email Templates
Product Recommendation
Product recommendations and discounts in the notification emails (Essential plan)
Promotional content and a product recommendation engine
Shipping Protection Section
Email Template Languages
English + full translation in other published languages + optional auto-adaptation by customer preference
Up to 35 languages localized, 160+ languages supported via instant translation
Editor Type
Visual editor
Visual, code, and AI editor
Email Sender
Customizable
Customizable
Shipping Protection
Type
Powered by Seel, customer-paid insurance
Carbon Neutral Shipping
Coverage of Protection
Loss, damage, delay, and theft
Protection Widget
At the cart drawer/cart page and the checkout page for Shopify Plus stores
24/7 Claim Resolution
Order Refunds
Within 48 hours on average, compensation equals the purchase value or transaction currency
Multiple Languages
9
Branded Return Page
Embedded in Your Store
Customize Return Page URL
Order Matching Method
Order+Email or phone, Email+Email verification
Order number + Email address/zipcode
Return Request Widget
Add it to the order status page for one click to request returns and exchanges
Customization
Visual editor
Customizable with CSS support for styling
Return Page Languages
Sync the store's published language
Up to 35 languages localized, 160+ languages supported via instant translation
Return Policy Entrance
Return Policy Customization
Custom Return Policy URL
Automated Return Notifications
Notification Types
Email
Email, SMS, push, and WhatsApp
Email Sender Info
Customizable
Customizable
Return Status Triggers
Return request confirmation/approved/rejected; refund to store, discount/gift card/original payment method; exchange order created
Automated communications for all return process events, like return registration, drop-off confirmation, and return receipt
Pre-Built Email Template
Customizable + supports liquid variables
Customizable, sample returns communication flow
Email Template Languages
English + full translation in other published languages + optional auto-adaptation by customer preference
Up to 35 languages localized, 160+ languages supported via instant translation
Return Solutions
Refund to the Original Payment Method
Exchange for Different Items
Variant Exchanges
Replace with the same item when there is a price difference
Refund to Store Gift Card
Gift card (for Shopify)
Refund to Store Discount
Refund to Store Credit
Repair and Warranty
Return Reason Library
Support default, custom, and grouped return reasons
Category-based rules and additional feedback components
Return Shipping Method
Ship with Return Labels Provided by Merchants
Door-to-Door Pickup
Ship on Your Own
Green Returns
Return Logistics Integration
17 more carriers; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status
Non-specific integrated carriers; Different services depend on the carriers, like printable return labels, QR codes, and carrier pickup
Return Shipping Labels
Set return label fees, support up to 3 return labels for each request
Request multiple labels, and optimize return label costs for oversized items
Return Address
Auto-sync with your Shopify store if left blank; multiple addresses supported
An address form for customers to edit their address and contact information
Packing Slip
Return Rules
Return Window
Flexible return window start date (order created/fulfilled/delivered)
Flexible return period start date (the order date, dispatch date, and delivered date)
Block Setting
Exclude specific products from return
Exclude specific products from return
Restocking Fee
Supports 4 types of restocking fees with conditional logic (fixed, percentage, by item, by order)
Supports fixed restocking fees for Shopify merchants
Shipping Fee
Return Rewards
Return Automation
Return Request Auto-Approval
Rich Automation Rule Builder
Analytics
Shipment & Tracking Analytics
Shipment, order-to-delivery time, transit time, exceptions, order lookup, and shipping notification report
Delivery, Exceptions, Leadtimes, Claims, Carrier, Order Status Page, and Communication report
Marketing Performance Insights
Product recommendation performance, coupon usage report
Emails and SMS report
Returns and Exchange Analytics
Return insights available: Exchange Upsell Value, Retained Revenue, Return Requests Data, Return Rates, Return Shipping Costs, Shipping Fee, Restocking Fee, Return Rewards, Return Variants, Return Reasons
Report available: Item Insights, RMA, Shopify Returns, Shopify Product Returns, Network Monitoring, Registrations, Returns Forecast
Saved Revenue (via protection)
Third-Party Integrations
Order Tracking Integration
2 eCommerce platforms (Shopify & WooCommerce); 50+ popular tools, including Shopify Flow, PageFly, GemPages, Klaviyo, Yotpo, Judge.me, Zendesk, Gorgias, Weglot, Dropshipman, Dsers, etc.
5 eCommerce platforms (Magento, Salesforce, SAP, Shopify, and Shopware); 47+ popular tools, including Happy Returns, Global-e, Postscript, Bloomreach, 4Seller, Zendesk, Klaviyo, etc.
Returns and Exchanges Integration
Add-ons of ParcelPanel Order Tracking and Webhooks
Same as above
Customer Support
Remove the "Powered by" Message
✔
Help Center
24/7 Live Chat Support
Customer Success Manager
Enterprise plan
Dedicated Onboarding Manager
Enterprise plan
Implementation Manager
Dedicated Priority Support
Enterprise plan
Trusted by 50,000+ DTC brands
All-In-One Tracking
Real-time sync & tracking to save your time about focusing on other important things.
Shipping notification
Engage customers through proactive & timely notifications.
Branded tracking page
3.7X lookups per order, bring customers back to your store to make more sales.
Smart analytics
Get powerful insights into your shipping & upsell performance.
Boost additional sales
Engage customers to repurchase through personalized or AI-powered product recommendations.
Seamless integrations
Take the guess work out of integrations and pass the savings on to you.
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