Order Tracking

Turn order tracking into
revenue opportunities

Keep customers happy with real-time order tracking from ParcelPanel. Reduce WISMO with clear visibility and turn shipping updates into trust and repeat sales.

Built for Shopify
Built for Shopify
Shopify
5.0
1,928
Order tracking dashboard displaying real-time shipment updates on laptop and mobile with revenue growth metrics
Trusted by 50,000+ Shopify DTC brands
Ka'Chava
Every Pretty
The Period Company
ATOLEA
XTool
Depology

Outcomes of a better post‑purchase experience

Every WISMO ticket costs time and money. Branded tracking pages and shipping notifications eliminate these inquiries while building customer trust that keeps customers coming back.

75%

Fewer WISMO support tickets

Self-service order tracking and proactive updates answer customer questions before they ask, cutting support costs.

30%

Increase in customer satisfaction

Clear order visibility reduces customer anxiety, providing the transparent experience they want from trusted brands.

27%

Increase in repeat purchases

Turn order tracking visits into sales opportunities with product recommendations instead of sending customers to carrier pages.

23%

Higher customer retention

Professional tracking experience sets your brand apart, creating the reliability that keeps customers coming back.

Key features that build a branded delivery experience

Branded order tracking experiences reduce support tickets while keeping customers engaged with your brand for repeat purchases.

Branded Tracking Page

Branded tracking pages that keep customers coming back

  • Full brand control on the tracking page
    Match your store's design, colors, and layout with customizable tracking pages that keep customers on your domain, not bouncing to carrier sites.
  • Real-time visibility reduces support burden
    Display delivery dates, progress bars, and last-mile updates in customers' local language, cutting "where's my order?" tickets while keeping shoppers calm.
  • Tracking checks become shopping sessions
    Embedded product suggestions convert routine order lookups into purchases, increasing average order value and customer lifetime value.
Branded tracking page with delivery timeline, product suggestions, and custom store design
Automated Shipping Notifications

Shipping notifications that reassure customers

Stop overwhelming support tickets about order status. Automated shipping updates keep customers informed at key stages, eliminating anxious inquiries.

  • Automatic updates at every shipping milestone
    Send notifications when in transit, out for delivery, ready for pickup, or when a shipment is lost or damaged, keeping customers informed without lifting a finger.
  • 7 customizable templates match your brand
    Professional email templates support multiple languages, custom designs, and include embedded social media links to fit your brand voice and engage global customer base.
  • Every email drives action
    Include special offers, discount codes in shipping emails, turning routine updates into opportunities for engagement and purchases.
Automated shipping email with delivery update and 10% discount offer for customer retention
Last-Mile Tracking

Last-mile tracking that enhances first attempt delivery success

Packages get lost when tracking stops at international handoffs, leaving customers frustrated and confused. Last-mile visibility eliminates these blind spots, helping customers stay informed and ensure successful first deliveries.

  • End-to-end tracking reduces failed attempts
    Complete visibility across carrier handoffs (YunExpress, Yanwen, 4PX, etc.) enables customers to track package status, helping them be ready for the first delivery.
  • Accurate carrier information prevents missed deliveries
    Automatic detection provides the correct last-mile carrier and contact details on tracking pages, so customers can coordinate directly with the right delivery team for successful first attempts.
  • Self-service resolution reduces support tickets
    When delivery issues occur, customers access carrier contacts instantly and resolve problems themselves instead of contacting your support team.
Last-mile tracking dashboard showing end-to-end carrier handoff from YunExpress to USPS with tracking numbers
Data-Driven Analytics

Analytics that drive smarter shipping decisions

Having shipping data saves money and benefits customers. Comprehensive analytics reveal where delays happen, which carriers fail, and optimize carrier selection and routing decisions.

  • Delivery performance metrics expose bottlenecks
    Track order-to-delivery and transit times by carrier, location, and destination, identifying slow routes and problem carriers to cut shipping costs.
  • Tracking page visits become measurable revenue
    Monitor page views, click-through rates, and conversion metrics to understand how logistics interactions generate sales.
  • Exception patterns guide carrier choices
    Analyze damaged, lost, returned shipments, and exception rate by carrier and route, switching providers before problems become trends.
Shipment analytics dashboard showing transit time, delivery costs reduction, and performance metrics charts
Smart Marketing Campaigns

Marketing touchpoints built into every shipment

Customers check tracking pages multiple times but don't buy anything else. Smart recommendations and targeted promotions convert these visits into shopping sessions.

  • Dual-channel marketing reaches customers when they're engaged
    Place offers and suggestions in tracking pages and shipping emails, plus integrate with review apps to trigger feedback collection at optimal delivery moments for social proof.
  • 5 recommendation engines match customer preferences
    Choose from Shopify recommendations, specific collections, new arrivals, AI-powered bestsellers, or frequently bought together items, personalizing suggestions based on purchase history and browsing behavior.
  • Real-time performance tracking optimizes results
    Monitor clicks, conversions, and revenue from every marketing touchpoint with detailed analytics dashboards, identifying winners to scale.
Smart marketing interface showing AI-powered product recommendations and customer preference options
Estimated Delivery Date (EDD)

Boost conversions with reliable delivery estimates

Customers abandon carts when they don't know when orders will arrive. Reliable delivery estimates show arrival dates before and after purchase, eliminating uncertainty that kills conversions.

  • Post-purchase EDD reduce support tickets
    Display Shopify, carrier, or custom delivery dates with flexible prioritization, giving customers confidence in arrival times.
  • Pre-purchase EDD boost conversions
    Show expected delivery dates on product pages with location-specific rules and customizable widgets, helping customers decide to buy and increasing checkout rates.
  • Set delivery dates your way
    Choose the calculation start point (order creation or order fulfillment), configure your fulfillment workflow, exclude non-business days, and set transit times by shipping zone to match your shipping strategy for accurate delivery estimates.
Product page showing estimated delivery date widget with arrival time for San Francisco location
Order Tracking Dashboard

Order management with complete visibility

Scattered order information across multiple systems creates chaos and missed problems. One unified dashboard shows every order's status, location, and issues, keeping your team in control.

  • Native Shopify integration eliminates app switching
    Manage all orders tracking directly inside Shopify's admin panel with full access to customer and product data, letting teams work faster in familiar territory.
  • 9 status levels identify issues early
    Track orders through detailed stages from "pending" to "exception" with 30 sub-statuses, catching problems that need attention immediately.
  • Bulk operations handle thousands at once
    Filter by status, carrier, region, or tags to update multiple orders simultaneously and export reports instantly, scaling operations efficiently.
Order tracking management dashboard showing order status, carrier information, and bulk operations interface
Dropshipping Mode

Dropshipping mode for seamless brand control

Chinese tracking details expose your suppliers and confuse customers with foreign addresses and languages. Dropshipping mode hides origins and maintains your brand story automatically.

  • Hide all Chinese shipping origins instantly
    Remove "Aliexpress," "China," and Chinese city names from tracking pages, replacing them with your custom locations to protect your supply chain privacy.
  • Track 1,400+ carriers in one dashboard
    Support Aliexpress Standard Shipping, China Post, ePacket, YunExpress, and all major dropshipping carriers through one system instead of juggling multiple tracking platforms.
  • Automatic translation creates local experiences
    Convert Chinese tracking updates into customers' languages with automatic or manual editing, creating localized experiences that strengthen trust.
Dropshipping mode comparison showing AliExpress tracking transformed to USPS warehouse tracking interface

Seamless Integration with your existing tech stack

Built for Shopify

ParcelPanel is 'Built for Shopify' certified, ensuring top-tier security and performance. It integrates seamlessly with your Shopify store, effortlessly enhancing your customers' post-purchase experience.
Built for Shopify
Built for Shopify
Shopify

Shopify app partners

Connects seamlessly with 50+ essential Shopify apps including Klaviyo, Gorgias, and Yotpo, creating powerful automated workflows that turn your existing tech stack into a unified customer experience engine.
Learn more

Carriers partners

Access to 1,400+ global carriers including USPS, UPS, FedEx, and DHL, with automatic carrier detection and real-time tracking updates that keep your customers informed no matter where they ship worldwide.
Learn more
Laptop showing Shopify app integrations with carrier logos and ParcelPanel dashboard interface

Trusted by 50,000+ Shopify DTC brands

Atolea
Ever-Pretty
XTool
ATOLEA jewelry brand logo
463%
ROI

As Atolea expanded to 70+ countries, global post-purchase management overwhelmed their customer service team. Without centralized tracking, agents handled constant shipping inquiries while missing customer retention opportunities.

Atolea implemented ParcelPanel's branded tracking and marketing channels. Customers self-serve tracking, viewing pages 3.4 times per order. Results: $25,000 monthly savings, 463% marketing ROI, and industry-leading retention.

Learn more
ParcelPanel's customer ATOLEA

Real voice from our real customers

Our order tracking software transforms the post-purchase experience. But don't take our word for it – here's what our customers say:

G2 badge: user love us, momentum leader, grid leader, high performer
StarStarStarStarStar
BioBodyBoost
July 4, 2025
United Kingdom

I've been using this tracking app for a while now, and I'm really impressed with the improvements I've seen recently. The features keep getting better, and it's clear the developers are actively working to enhance the experience.

One thing I really appreciate is the customer support — it's fast, responsive, and genuinely helpful whenever I need assistance.

StarStarStarStarStar
Euro Auto Design
August 11, 2025
Canada

ParcelPanel is literally the go-to app if you want to an app to give customers accurate real time updates without overpaying. It really did help our business with the seamless integration and the automated e-mails to our customers. Thank you Guys!

StarStarStarStarStar
Ridewave Bikes
July 26, 2025
Australia

ParcelPanel has been a game-changer for our Shopify store! The app is reliable, easy to set up, and provides a seamless tracking experience for our customers. What really stands out is their customer support — fast, friendly, and genuinely helpful! Highly recommend!

Frequently asked questions

How much will this actually reduce my support costs?

Automatic shipping updates happen at every delivery milestone, while your tracking page lets customers check status anytime. Instead of emailing you asking "where is my order?", customers get updates automatically and handle everything themselves. Most stores see 75% fewer tracking questions and significant cost savings within the first month.

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Will this work with my existing Shopify setup?

Yes. ParcelPanel works with 50+ popular apps and any Shopify theme without breaking anything. Your tracking page for Shopify orders becomes part of your store experience, while automated workflows eliminate the manual work.

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How much control do I have over the brand experience?

Complete control. You can customize your tracking page to match your brand perfectly, write custom notifications, add product recommendations, and include promotional offers. Tracking becomes part of your store instead of sending customers to generic carrier websites.

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Do I need to manually import my existing orders when switching to ParcelPanel?

No manual import needed. ParcelPanel automatically syncs tracking data for orders from the past 30 days when you first install the app. This means you can immediately start using ParcelPanel's tracking services with your recent orders, ensuring a seamless migration from other tracking solutions.

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