ParcelPanel vs Malomo

ParcelPanel started as an order tracking app for Shopify merchants and has grown into a complete post-purchase experience platform. Today, we help DTC brands boost customer loyalty and unlock new revenue, all while simplifying post-purchase operations. With support for 1,400+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, ParcelPanel is trusted by 50,000 merchants. We turn tracking pages and shipping notification emails into branded touchpoints that drive conversions, not dead ends. Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “WISMO?” and “WISMR?” messages mean your support team can focus on delivering better customer experiences. From first click to final delivery and beyond, ParcelPanel powers every step of the post-purchase journey.

Malomo is a post-purchase marketing platform built for Shopify brands that want more than just tracking—they want to create a branded experience customers remember. It transforms order updates into opportunities to connect, engage, and build loyalty after checkout. You can design fully custom tracking pages, automate delivery notifications via email and SMS, and integrate with Klaviyo, Postscript, and Attentive to stay on-brand every step of the way. It’s built for marketing teams, not developers, making it easy to launch quickly. Malomo doesn’t offer a free plan, and pricing starts at $99/month. It’s best suited for fast-growing or established DTC brands that prioritize retention, storytelling, and delivering a polished customer journey even after the sale.