ParcelPanel vs Route

ParcelPanel started as an order tracking app for Shopify merchants and has grown into a complete post-purchase experience platform. Today, we help DTC brands boost customer loyalty and unlock new revenue, all while simplifying post-purchase operations. With support for 1,400+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, ParcelPanel is trusted by 50,000 merchants. We turn tracking pages and shipping notification emails into branded touchpoints that drive conversions, not dead ends. Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “WISMO?” and “WISMR?” messages mean your support team can focus on delivering better customer experiences. From first click to final delivery and beyond, ParcelPanel powers every step of the post-purchase journey.

Route is a post-purchase platform designed to elevate the experience for both merchants and shoppers. From real-time tracking updates to smart shipping notifications, Route brings every delivery into one sleek, centralized experience—across web, email, SMS, push, and its mobile app. Customers stay informed, support tickets drop, and your team saves time. But Route goes far beyond tracking. With Route shipping protection, orders are covered against loss or damage, and customers can self-resolve issues in seconds—no support tickets needed. Route also offers 100% carbon-neutral shipping by automatically offsetting emissions, helping you deliver with sustainability in mind. At every step between checkout and delivery, Route turns passive updates into powerful brand moments. With intelligent product recommendations and built-in marketing real estate, Route helps brands drive more sales, build loyalty, and make a positive impact.