ParcelPanel vs Route

ParcelPanel started as a simple tracking app for Shopify merchants and has since grown into a complete post-purchase experience platform. Now, we help DTC brands drive customer loyalty and unlock new revenue opportunities, all while making after-sales easier to manage. With support for 1,300+ carriers, real-time tracking, estimated delivery dates, returns management, shipping protection, and competitive pricing, ParcelPanel has become a go-to choice for thousands of merchants. The Order Tracking app is now available for WooCommerce, too. With ParcelPanel, your tracking page and shipping notifications shouldn’t be dead ends. It turns them into marketing touchpoints that boost conversions. Even returns can work in your favor; our exchange recommendations help turn them into repeat purchases. And by cutting down on “Where is my order?” and “Where is my return?” inquiries, your team will have more time to focus on what matters: creating better customer experiences.

Route is a post-purchase platform designed to elevate the experience for both merchants and shoppers. From real-time tracking updates to smart shipping notifications, Route brings every delivery into one sleek, centralized experience—across web, email, SMS, push, and its mobile app. Customers stay informed, support tickets drop, and your team saves time. But Route goes far beyond tracking. With Route shipping protection, orders are covered against loss or damage, and customers can self-resolve issues in seconds—no support tickets needed. Route also offers 100% carbon-neutral shipping by automatically offsetting emissions, helping you deliver with sustainability in mind. At every step between checkout and delivery, Route turns passive updates into powerful brand moments. With intelligent product recommendations and built-in marketing real estate, Route helps brands drive more sales, build loyalty, and make a positive impact.