Black Friday Cyber Monday (BFCM) starts the day after American Thanksgiving and ends the next Monday. In 2022, U.S. online sales reached $9.12 billion on Black Friday. Shopify added that the average order was $102.10 during that BFCM period.
For 2023, we expect even more activity. Even though BFCM now stretches over several days, it's still a big deal for merchants.
So, merchants, if you're planning for this sales season, we have a checklist for you. It's designed to help you get ready for the biggest shopping time of the year. Let's make it count!
On Black Friday, less is more when it comes to website design. Simplified layouts with a focus on direct communication can stand out amidst the shopping frenzy. Make sure your homepage unambiguously showcases the best of what you're offering.
As the festive days transition, keep things fresh. Update your visuals from Black Friday, through Cyber Monday, and into the Christmas season. And a pro-tip: let those promotions roll until the last possible shipping day before the holiday.
Inventory management becomes crucial when Black Friday and Cyber Monday (BFCM) are on the horizon. Get it right, and you're set. Make a mistake, and challenges arise.
To ensure success:
By understanding potential traffic and its impact on sales, you can better estimate inventory requirements. It's about using data with a touch of forward-thinking.
Ever wondered why some stores practically give away a hot item during BFCM? It's not a mistake—it's a clever strategy! Entice shoppers with a jaw-dropping discount on a must-have item, and watch as they often add even more to their cart before reaching the checkout.
Regardless of the platform you're using, here are some tricks up your sleeve:
Every now and then, offering a top-tier product at a reduced price pays off. When customers come for that incredible deal, they're inclined to fill their carts with additional full-priced items. The objective? Not just to sell one product at a discount but to boost the entire sale value.
Need inspiration? Here's a template to kickstart your offer: "Exclusive BFCM Deal: Get [Product] at [X% off]! Step inside for even more unbeatable deals!"
Plan your offer carefully, and brace for a surge in sales!
Someone's hovering over the 'Buy' button on Amazon. Another stops scrolling on Instagram because of your post. Meanwhile, a viewer tunes into a live stream featuring your brand. The question is, where's the real action happening?
Dig into your sales reports. Pinpoint that top-performing channel. Now, intensify your presence:
Don't scatter your efforts. Zero in on your top sales channels and dominate.
Email remains a powerhouse for BFCM promotions. Start planning early and unlock the potential. Here's your playbook:
When the BFCM orders pour in, how you handle shipping and tracking can make or break the experience. As you refine your checklist, prioritize post-purchase interactions.
Enter ParcelPanel. Integrate it to elevate your branded tracking experience. With a staggering connection to 1100+ couriers, it's designed to keep your customers in the loop every step of the way. But don't just track – brand it. Add your logo, messaging, and upsell opportunities. When customers check their package status, they should feel the essence of your brand.
Additionally, you can use ParcelPanel to:
Take advantage of these features to optimize each post-purchase touchpoint.
With a whopping 73% of 2022's Black Friday and Cyber Monday sales coming from mobile devices and only 27% from desktops, it's crystal clear where your audience is shopping. It's time to ensure you're meeting them there. Here’s your action plan:
If you haven’t adjusted for the mobile-majority yet, now’s the moment. Don't let your business lag behind in the mobile race.
Optimize your checkout, especially for mobile users. Consider this: How many steps does a customer need to take before they hit 'Buy Now'? If they're squinting and scrolling too much, you're on the wrong track.
Enter solutions like Shop Pay, Apple Pay, and Google Pay. These nifty tools are not just about payments – they're about pace. They pull up saved details, making checkouts snappy by cutting down on all that tedious typing. Besides that, consider the following elements to enhance your checkout experience:
It's not enough to get visitors to your site during BFCM; you need to turn them into paying customers. Even a 1% increase in your conversion rate can lead to substantial sales growth.
Here’s how to do it:
Benchmark your rate
First, figure out where you stand. Research the typical conversion rate for businesses similar to yours. Consider factors like location, gross merchandise value (GMV), and industry vertical (e.g., toys, home and garden, clothing).
Use an ecommerce calculator
Leverage an e-commerce conversion rate calculator to:
With BFCM on the horizon, optimizing your conversion rate is a no-brainer.
Despite most people taking their shopping online during BFCM, you should take steps to provide in-person and retail shopping experiences. The best prepared brands are ones who have the ability to serve people wherever they decide. to shop.
You don’t have to rent an expensive space, though. Consider organizing a pop-up to serve your audience in person. You can partner with another retailer or go solo with this idea. POS solutions like Shopify POS makes it easy to take payments in person.
Another idea is to offer convenient options like curbside pickup and local delivery. These are ideal for those who prefer to shop online but want the flexibility of in-person interactions. Clearly communicate these options on your website and during the checkout process to stand out.
BFCM sales can overwhelm even seasoned sellers. The rush of orders, a cluttered workspace, and potential miscommunication are common roadblocks to efficient fulfillment. Fortunately, there are ways to address these challenges:
To tackle orders effectively:
As BFCM looms closer, online retailers must grapple with a double-edged sword: the promise of massive sales, countered by the challenge of unprecedented web traffic. Meeting this surge without compromising the user experience is crucial. After all, no retailer wants to see frustrated shoppers, abandoned carts, or lost revenue simply because their online infrastructure couldn't bear the weight of heightened demand.
Take the following steps to ensure your site is ready to handle the surge:
Black Friday and Cyber Monday (BFCM) go beyond mere discounts. The real winners of this sales frenzy are the merchants who embrace strategic selling techniques. Among these techniques, upselling and cross-selling stand out.
Upselling encourages customers to consider a higher-end product. On the other hand, cross-selling introduces them to complementary items. These strategies don't just boost the Average Order Value (AOV). They tailor the shopping journey to individual customer needs.
Here are some ways to upsell and cross-sell:
The days before Black Friday and Cyber Monday (BFCM) are super busy. Shoppers are excited and ready to buy. If you own an online shop, this is your big moment!
You can sell a lot and also get new loyal customers. But, to stand out and win customers, you need a strong plan. You have to think differently and act early. Wondering how? Let’s break it down.
Craft a Clear Schedule with a Promotional Calendar
Before you do anything, make a calendar. This will be your guide. It helps you decide:
With this calendar, you won’t forget or miss any important steps.
Spread the Word with Emails & Messages
Everyone checks their emails and messages. So, tell people about your sales this way! Make fun and catchy messages. You can announce sales, give special early access, or remind people about items they left in their shopping cart. If you make these emails personal, like suggesting products based on what they like, they will pay more attention and might buy more.
Host Fun Contests on Social Media
People love games and free stuff. Why not have a contest on Facebook or Instagram? When more people join, more people will know about your sale. And this can lead to more sales!
Black Friday is hectic. Amidst the rush, customers seek comfort in swift support and easy returns. Your approach can make all the difference.
Here’s what you can do:
Each interaction on BFCM is a chance to win a customer. Make it warm. Make it count.
Black Friday and Cyber Monday (BFCM) are big days for selling. To do well, planning and starting early are very important. This checklist is your guide. Many shops will have big sales, but with this guide, you can stand out.
Want more tips? Visit our blog for ecommerce advice and tips. It has many useful resources to help you.
Is this your first BFCM? No worries! Think of it as a chance to learn. Keep your spirits high, set clear goals, and most of all, have fun doing it. Good sales are on the way!