How good reviews can boost your business?

David Chan | Jun 20, 2022 |Ecommerce

Everything is now at our fingertips thanks to the internet, from grocery shopping to researching our next new car purchase.

 The internet is changing from where you could publish a lovely website to advertise your business to a forum where people can rate items and services based on their opinions and those of other, similarly minded people.

Although it is simple to believe that customer feedback is significant, nothing illustrates this point more clearly than objective statistics on how reviews can boost sales and affect businesses.

Statistics provide insight into consumer behavior before and after utilizing a service or making a purchase, which we can use to create business improvement strategies. Here are some figures that show the internet review is providing the people power, according to our research.

Customers willing to respond to and act upon consumer requests and expectations can influence the success of businesses through written reviews.

87% have an average rating of 3-5 stars

People are conversing while also listening. The internet review may be the most effective, helpful resource that both customers and businesses can use.  Customer reviews are genuinely crucial to your business. Everyone reads them and bases judgments on them.

3 Key Statistics That Illustrate How Reviews influence Consumers

It really matters what customers think. They even have a leading role in the customer journey,

However, keep in mind the following if you're curious about the extent to which customer reviews affect purchasing choices.

According to their data, ninety-seven percent of participants claimed that customer evaluations influence their purchasing decisions. Additionally, 92% of shoppers postpone purchases without customer evaluations.

Reviews are pretty significant. But how precisely do they affect buying choices? Here are three possibilities.

1. 79 percent of consumers give online reviews the same weight as personal recommendations.

Word-of-mouth has always been important when it comes to a company's legitimacy. 

Online reviews now have the same authority as personal recommendations from people you know because of how widely accessible the internet is today and how vital e-commerce is.

 Consumers will believe a review that is both authentic and of good quality. It's crucial to keep this in mind in this situation. It's likely to have the opposite effect and turn customers off if it appears spammy or fake.

Data analysis on reviews

2. On average, reviews result in an 18% increase in sales.

A website with customer reviews has a higher chance of converting visitors into buyers than one without. By displaying reviews on your website, you can increase conversion rates by giving potential customers more certainty when making purchases and removing any remaining questions.

 Additionally, it can help improve the dependability and credibility of your brand. Due to the rise in conversion rate, visitor return rate, and average order size, all this leads to increased sales.

3. If a company gets unfavorable internet evaluations, 86% of consumers hesitate to do business with it.

Reviews that are unfavorable hurt your company's reputation. A negative review casts a negative light on the caliber and dependability of your good or service.

The complete absence of unfavorable evaluations on a product or service website will also damage its trustworthiness, which is a significant issue to consider.

 All favorable reviews give the impression that the page as a whole is fake, while one or two tiny flawed studies show that you are a legitimate company. After all, nobody is perfect, and businesses are no exception.

Take the less favorable evaluations as a chance to demonstrate your excellent customer service abilities. Potential customers may regard your ability to address the problems raised in inadequate customer evaluations favorably because it reflects your concern for them.

customer feedback

 However, failing to respond to them will only damage your reputation and how you interact with your customers.

The issue with unfavorable reviews


People are more prone to post unfavorable evaluations than positive ones regarding reviews.

 According to a research by Dimensional Research, respondents were 50% more inclined to share negative contacts with a company on social media than positive ones, and 52% more likely to share their experiences on review websites.

bad reviews

Genuine consumer complaints fall into two categories: those that express "disappointment" and those that are merely "negative."

The word "disappointed" frequently appears in reviews.

Research on fashion purchases conducted by the e-commerce marketing platform uncovered that the phrase "disappointed" or "disappointment" appeared in the majority of the negative evaluations, totaling 1.3 million in this case.

 In reality, the word "poor" appeared in just 7,500 negative evaluations, but such terms are mainly clear 20,000 times.

Negative assessments are not personal attacks but can view as opportunities for growth. Even in the face of negative assessments, integrity is essential. Apologize for your errors, make the necessary corrections, and allow customers to witness your public activities and changes.

How to boost the business with reviews

Prioritize online reviews


Most of your efforts should focus on offering excellent customer service and encouraging clients to review you online because it is easier to prevent a big disaster than to clean one up positively.

Customers who provide evaluations can receive rewards but ensure they aren't required to be positive.

Negative reviews are inevitable, but you shouldn't just let them remain unanswered. Offer a solution and respond to it diplomatically.

 Most customers who post a terrible review want their experience to be recognized.

 An honest apology can do better toward altering their viewpoint and may affect other customers who are reading the reviews.

 If it involved poor customer service, be sure to let them know you understand their problem and that you are educating or instructing your team to prevent it from happening again.

Make sure you build trust with your clients—past, present, and future—and convey your commitment to improving their experience.

Create good automated reviews

create good automated reviews

Last but not least, avoid reviews that are there without your knowledge. Keep an eye on your mentions by regularly searching for your company on review websites, setting up Google Alerts, and using other famous reputation monitoring tools.

The sooner you find out about a bad review, the sooner you can offer a workable remedy and prevent any damage. Reviews can now be automated, monitored, and even improved.

Businesses shouldn't fear bad reviews. Take them as chances to showcase your excellent customer service.

 The positive evaluations will outweigh the negative ones if you're trying to offer the most outstanding product or service.

 Consider it an opportunity to satisfy your clients' needs if you're getting more bad reviews than you'd like. Feedback, both positive and negative, is how you develop.

customer feedback

Final thoughts

Simply put, many customers making online purchases consider reviews to be crucial. Reviews contribute to increased customer and business trust. A significant number of positive evaluations and a high rating help establish an immediate rapport that will eventually persuade inactive web users to become active paying clients. Reviews affect how consumers make purchases, and using the appropriate tactics may increase your sales merely through reviews.

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David Chan
Marketing Manager, CGO | ParcelPanel
David Chan is an experienced Google CPC expert & outstanding growth hacker. Over the years, he's helped to accelerate the growth of numerous ecommerce businesses. He's obtained a treasure trove of certifications - PMP, Google AdSense, Shopify Foundation, and Klaviyo. He's also committed to staying at the forefront in his field.

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