Branded Tracking Pages for Shopify: Stop “WISMO,” Start Repeat Sales

Are you fed up with opening your inbox to the same “where is my order” message every single day?

WISMO messages are those repetitive customer inquiries asking about the status of their package. They might take only 5–10 minutes to answer, but their impact is bigger than you think. 

For example, they can clog your team’s inbox and slow down real support. Some brands report that 1 in 5 support tickets are customers asking where their order is. If you receive 100 inquiries in a day, that’s 20 WISMO-related ones.

But don’t worry. Cutting these queries down is possible (and easy!). The simple fix? A branded tracking page.

We know it works because we’ve seen it solve issues firsthand. In fact, one of our customers saw an 83% drop in WISMO tickets and a 62.5 return on investment through this feature.

In this guide, we’ll break down how branded tracking solves the WISMO problem and how simple tools can help you achieve brand loyalty and better sales.

Shopify Order Status Pages: What’s Missing?

A Shopify order status page is where your customers can monitor the progress of their order. You know what they look like by now. They’re bland and don’t match your brand…at all…

It’s accessible in two ways: by logging into an account or entering an order number with a phone number or email.

The Shopify order status page offers some useful basics, such as: 

• Shipment status (confirmed, on its way, delivered, etc.) 
• Real-time tracking updates for supported carriers
• A quick link back to your store
• An option to get email updates 

While this page is useful, it limits your ability to provide a top-notch customer experience. First, you only get simple customizations. Of course, you can slap your brand’s logo, and change the colors and fonts. But that’s pretty much it (boring!). 

We’ve also seen reports of access issues and inaccurate delivery estimates. One store owner shared that their customers were shown misleading timelines on the Shopify status page.

So, for a better post-purchase process, it’s best to keep users on your site and offer them your own tracking page. You know, the one with your logo, fonts, and color. 

That’s what we’ll cover next.

What is a Branded Tracking Page?

A branded tracking page is your own dedicated delivery status page. By “your own,” we mean it lives on your domain and aligns with your store’s design.

It gives you more freedom to customize and integrate. For example, Shopify’s order status page only allows you to link back to your store. But with the branded order tracking page, you can provide product recommendations directly.

These branded pages are also superior to third-party shipment carriers. We don’t mean this in a bad way. But theirs are usually plain and unappealing (and that’s being nice). 

You’re not in control of what they contain, and your customers may feel disconnected from your brand the moment they arrive.

Besides the flexibility, having your order status page for all shipment details helps with branding. How? About three out of four shoppers revisit it multiple times before their order arrives.

So, if you have a branded tracking page, that’s several opportunities to let your brand stick naturally (more on this later).

Key Features of a Branded Tracking Page for Shopify

A well-designed branded tracking page for your Shopify store should include features such as real-time updates, estimated delivery dates, and an order lookup widget. They can make order tracking a hundred times smoother and reduce customer questions.

Here’s a great example: Vograce was swamped with order-related inquiries due to long lead times and unclear delivery updates. 

After switching to ParcelPanel, they now have a 24/7 branded tracking page and automated notifications. The result? 73% dropped on WISMO tickets!

Before choosing an app for your branded order status page, make sure that it has the following key features:

• Real-time tracking with delivery estimates: Your page should sync instantly with carrier updates and show a clear delivery window. This prevents confusion and helps set the right expectations.
• Brand customization: A good order tracking page will allow you to use your own domain, add your logo, colors, and fonts, and personalize your messaging. 
• Marketing features: Discounts and product recommendations are a great way to encourage your customers to browse. Choose a tool that lets you present your store items directly on the page (without much effort). 
• Shipping protection claim portal: Do you want to give your customers peace of mind? This feature can protect them in case their package gets lost, delayed, or damaged during transit.
• Localized experience: Multilingual support and local carrier names make your tracking page accessible to international buyers. 
• Email & SMS integration: Embedded tracking page links in shipping emails when the package hits a certain status.  

While all of these are great, you should never forget about carrier tracking integration. If your tool doesn’t work well with shipping carriers, your tracking page will be inaccurate and in a hot mess.

Imagine you have a customer named Emma. Your tracking page showed that her much-awaited necklace would arrive on Wednesday, June 25. The day came, but she received nothing. So she went and checked USPS and saw the truth: That it would arrive Saturday, June 28th.

Emma felt upset and misled. She vowed not to order from you anymore after this incident. 

You wouldn’t like that to happen. So, make sure that your tracking tool So, make sure that your tracking tool sync with your carriers for real-time updates.

Enhancing the Customer Experience with a Branded Tracking Page

Now that you know why branded tracking pages are the best thing on planet Earth, it’s time to know how they improve your customers’ journey. 

Branding gives your tracking page a more professional and trustworthy aura. It shows that you care about every aspect of your business (including your pages and recommendations).  

When your logo, tone, and design are consistent, and your customers can associate them with a seamless experience, they’ll likely trust you. And once you earn that, they’ll remember and come back.

Let’s say you have a customer named Jim. He ordered from your site, and right after checkout, you surprised him with a clean and personalized branded tracking page. It contained detailed shipment status and a “product recommendation” corner suggesting what items go well with his recent purchase.

Jim had a great experience from start to finish. From then on, he decided always to check your store for new items. 

And he’s not the only one. Invesp learned that 59% of shoppers are more likely to buy new products from a brand they’re familiar with. 

That’s how powerful a consistent brand is. 

Reducing “Where Is My Order” (WISMO) Inquiries

Did you know that most buyers prefer self-service over talking to a support rep?

About seven out of ten shoppers would rather check a tracking page than send an email or hop on a call. To put it another way, a proactive and detailed shipment page can prevent WISMO questions before they even arise.

But availability is not the only important thing here. You also have to make it accessible.

Your customer won’t appreciate a 10-step verification process just to confirm that you have shipped their polka-dot socks.

Pro tip: Keep it simple and allow them to check the delivery status using only their tracking number, order number, and email address. 

Less friction equals less frustration (and anxiety) on their part. Doing this can also help your support team. They can focus on more urgent and important issues, such as complaints or refund requests. 

Offering a branded tracking page alone has been shown to reduce WISMO queries by up to 78%.  At least that’s what Kachava noticed after switching to ParcelPanel’s order tracking. 

Do you know what that means for your business? Lower operation costs and a more efficient process. 

How Branded Tracking Reinforces Your Brand

A tracking page might be the most-visited page on a store site. That’s because most shoppers (96% to be exact) use it to monitor where their order is.

Each visit is a chance to set your brand’s identity and make a good impression. If your tracking page matches your store’s branding elements, visitors will remember you easily.

Pair that with the best shipment tracking experience, and they’ll see a reliable brand. You have to remember that customer loyalty blooms in this kind of space.

Imagine you’re selling phone accessories. A customer buys a new case and gets directed to your branded tracking page. In there, they see the fonts and colors that your storefront uses. They also receive a detailed rundown on where their package is. 

This memorable brand experience lingers. It increases customer satisfaction and the chance of another purchase. 

Driving Repeat Sales Through the Branded Tracking Page

Did you know that you can upsell from your tracking page? Besides delivery updates, you can show product recommendations to keep your customers engaged and drive more sales for your business.

Here’s the best tip: Be strategic on where you place product suggestions and what items you show.

Use apps like ParcelPanel to control where they appear (top, bottom, or side of the page). You could also personalize the options based on your customers’ purchase history.

With this tool, your customer can wait and shop at the same time. They stay longer on your page (perfect for SEO) and buy more products from your store (great for revenue). That’s a win-win!

Integrating Branded Tracking with Your Shopify Store

Setting up branded tracking pages on Shopify happens through apps that connect directly to your store’s backend. They pull order data from Shopify and create custom tracking experiences that match your brand (instead of sending customers to generic carrier websites).

The integration needs to be seamless between your tracking app and Shopify’s order management system.

ParcelPanel Order Tracking is a good example of this kind of Shopify-focused solution. It handles the technical setup, such as automatically syncing with carriers for your store, offering branded tracking pages, and sending notifications.

Marc Gebauer’s luxury watch store shows how this works. When his social media following started purchasing from his Shopify store, his customer service team became overwhelmed with tracking questions. After adding our tool, he saw a 56% drop in “where is my order” inquiries.

Beyond Tracking: The Post-Purchase Engagement

Your customer’s post-purchase journey doesn’t stop at “delivered.” Some great brands add other post-purchase features to their order tracking pages. They connect tools that gather customer feedback, manage returns, and improve customer engagement.

For example, integration with ParcelPanel’s Returns & Exchanges provides customers with an intuitive and self-service return page. 

Tools like Trustoo.io work well alongside tracking systems. It collects reviews with photos and displays them in a way that influences future customers to make a purchase.

What’s Next

Now that you know why branded tracking is the best, it’s time to build yours. You can change your current Shopify order status page with a personalized version for a better post-purchase experience.

Remember that using a branded tracking page can help you:

• Improve customer satisfaction
• Lessen WISMO inquiries
• Drive repeat purchases

Don’t waste another minute. Set up a branded tracking page that matches your store design and integrates with your carriers. Having one will strengthen brand recognition. And keep customers’ order updates in one place.

Try ParcelPanel free and see how it can help reduce WISMO tickets while boosting customer satisfaction (and repeat sales). 

Branded Tracking Page FAQs

How do I create a tracking page on Shopify?

You can create a tracking page on Shopify by embedding your own HTML code or using a tracking app, such as ParcelPanel, from the Shopify App Store. Customize the page in your theme settings, then link it in your store navigation.

How do I add a tracking URL to Shopify?

To add a tracking URL to Shopify, install a tracking app from the Shopify App Store. Apps like ParcelPanel automatically generate tracking URLs for your orders.

What is UPS branded tracking?

UPS-branded tracking refers to a customized UPS tracking page featuring your logo and colors. You get basic tools to manage how customers receive updates through email, SMS, or messaging apps.

Is there a better way to track a UPS package?

For basic tracking, the UPS website and mobile app work fine. If you run a business, apps like ParcelPanel give you more useful features like branded tracking pages, automated notifications, and more.